Pocket Marketing

Pocket Mathematics *

Mathematics is in a dramatic and massive process of changing, mainly due to the advent of computers and computer science. Our aim is to present a pocket image of this phenomenon; a “case study” will give us the opportunity to describe some of these new ideas, problems, and techniques. Particularly, we will be concerned with foreseeable mutations in the interaction between deductive and experime...

Pocket Endocrinology

Pages 179 i have carried this useful book in my pocket and used it with benefit in clinical meetings. It is intended for hospital doctors as a guide to practical management of people with diabetes and endocrine disorders. It describes each gland, the normal function and its variants, the symptoms and signs, the tests which might be used to establish the diagnosis and treatment. There is a sensi...

Pocket Prescriber

Mobile Marketing: From Marketing Strategy to Mobile Marketing Campaign Implementation

Over the past few years, mobile marketing has generated an increasing interest among academics and practitioners. While numerous studies have provided important insights into the mobile marketing, our understanding of this topic of growing interest and importance remains deficient. Therefore, the objective of this article is to provide a comprehensive framework intended to guide research effort...

From Physical Marketing to Web Marketing: The Web-Marketing Mix

Reviews the criticism on the 4P Marketing Mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular Marketing Mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main limitations of the Marketing Mix when applied in online environments namely the role of the Ps in a virtual...